The Why Behind LAW Fund

THE LIVING WEALTH MANIFESTO

LAW Fund didn’t start as a product—it started as a problem. A problem we’ve lived, seen, and carried.

You make it out. You beat the odds. You sign the deal. But when the cameras cut off, there’s no game plan. No playbook. Just you, your talent, and a system built to watch, not protect.

Most of us didn’t grow up with family offices. We grew up with families hoping we’d make it.

We're not Broke, we're Underfunded. And LAW Fund is how we change that, for good.

OUR WHY

We believe in circulation over stagnation. Structure over status. Collaboration over isolation.

We believe athletes should be more than the faces of brands. They should be owners of systems.

LAW Fund is a platform that turns trust into traction. We pool capital, structure, relationships, and protection—and put it back in the hands of those who earned it.

We don’t pitch products. We build pipelines.
We don’t chase clout. We circulate capital. We’re not selling insurance. We’re designing infrastructure.

Because legacy doesn’t happen by accident—it happens by architecture.

THE VISION

Picture this: You walk into LAW HQ. It’s not a firm—it’s a team. A system. A future you can feel.

On the wall, in gold:

“We’re not broke. We’re underfunded.”

There’s a table. On it are your options:

  • Policy-backed equity.
  • A trust in your name.
  • An LLC built to protect your brand.
  • A vault that circulates—not bleeds.

This is what we deserved years ago. Now, we build it.

THE SYSTEM

LAW Fund doesn’t start with paperwork. It starts with people.

It begins with a core group of 12 athlete-architects — each one committed to building a legacy that outlives the contract.

Here’s how the system works:

  1. The 12 — Our founding circle. Athletes who commit to structure, protection, and ownership. They receive personal playbooks, trusts, and policies — then bring in the next generation.
  2. Permanent Life Insurance (PLI) — Each athlete funds a policy. This isn't about death benefits — it's about living leverage. Policies become the financial backbone for capital access and trust seeding.
  3. LAW Capital Management — Partners with institutions to leverage athlete policies into Lines of Credit and opportunity capital. Here, insurance isn’t the end — it’s the engine.
  4. Athlete-Owned LLCs — Every member operates through a structured entity. Each LLC is linked to their trust, their brand, and their capital circulation strategy.
  5. SHOW•ME Family Equity Trust — Where names, assets, and equity are held. This is the vault — not just for safekeeping, but for multiplication across generations.
  6. LAW Fund Inc. — The holding company that governs the IP, the platform, and ensures every part of the system flows.
  7. On The Ball Foundation — The public arm. Through summits, clinics, and education, we teach NIL athletes how to move with strategy — and plug them into the system.
  8. BKOS Play Sheets — Our doctrine. A layered playbook system that turns structure into language athletes understand. This is where system becomes culture.

This isn’t just a circle. It’s an ecosystem. Every move is connected. Every part circulates.

Our system complies with standard fiduciary protocols and partners with licensed professionals to ensure financial soundness at every level.

This isn’t a product funnel. It’s a wealth engine — and it’s only getting louder.

OUR PROMISE

To every athlete who got the money but never the manual—this is it. To every family that bet it all on a dream—this is your return.

We’re not here to react to the system. We’re here to replace it.

This time, we circulate. This time, we move first. This time, we build it right.

LAW Fund
More than a message. It's a mechanism. Lost Athlete Wealth—until now.