RICH FOREVER | MAY ISSUE 2
By Jaron Baston, Commissioner, LAW Fund
Wealth secrets they didn’t want rich people to know.
The Plays they didn't want you to know!
In the late 1800s, five men controlled the future of America.
They weren’t politicians.
They weren’t entertainers.
They weren’t athletes.
They were Titans.
Rockefeller. Morgan. Carnegie. Vanderbilt. Ford.
They didn’t just build companies.
They built the economy itself.
Steel. Oil. Railroads. Banks. Automobiles.
They laid the tracks, built the pipes, and moved the money.
And they didn’t build it for fairness.
They didn’t build it for opportunity.
They built it for control.
The Titans didn’t just make money. They engineered a world where they could never lose it.
These weren’t just businessmen.
They were architects.
They designed a game and wrote rules no one else could play by.
And while America was celebrating them as visionaries…
they were quietly locking the gates behind them.
Setting up trusts to bypass probate.
Funding life insurance contracts to stay liquid.
Owning the lending institutions so every dollar flowed back to them.
Creating foundations to protect wealth forever.
They weren’t just getting rich.
They were building dynasties.
Today, we look up to athletes as symbols of wealth.
Private jets. Mansions. Watches.
Multi-million-dollar contracts.
Billion-dollar sneaker deals.
But here’s the truth no one wants to say:
You’re rich, but you’re still working.
You’re rich, but you’re still playing in someone else’s arena.
You’re rich, but you’re still vulnerable.
The Titans?
They stopped working generations ago.
Their names are on universities, libraries, foundations, trust companies.
Their descendants don’t have jobs.
They have power.
And you?
You’re still signing checks.
They’re still cashing royalties.
You’re earning.
They’re owning.
The same system they designed?
You’re still inside it.
Only now, it’s called entertainment.
It’s called endorsements.
It’s called NIL.
You didn’t inherit the balance sheet.
You inherited the marketing.
The Titans never wanted change.
They wanted control.
And they built a system to ensure you stay the player, not the owner.
But what if you stopped playing their role?
What if you stopped acting like the worker?
What if you became the Titan?
This is the play they never taught you.
But it’s the play you need.
THE ORIGIN STORY
They weren’t born rich.
They weren’t born powerful.
But by the end of the 19th century, they controlled almost everything that mattered in America.
John D. Rockefeller. J.P. Morgan. Andrew Carnegie. Cornelius Vanderbilt. Henry Ford.
We call them businessmen.
But they weren’t just building companies.
They were building the system.
The pipelines for oil.
The railroads for steel.
The banks for capital.
The factories for cars.
Every industry was a piece on their chessboard.
And they didn’t just want to play.
They wanted to own the board.
They weren’t competing. They were consolidating.
They weren’t participating. They were monopolizing.
When Rockefeller controlled oil, he didn’t stop at production.
He bought the railroads, so no one else could ship it.
He bought the barrels, so no one else could store it.
He lowered prices until competitors couldn’t survive.
When Morgan took over banks, he didn’t just lend money.
He controlled credit.
He sat at the table with presidents.
He decided which industries lived and died.
When Carnegie built steel, he didn’t just sell to customers.
He sold to cities.
To governments.
To entire nations rebuilding from war.
They weren’t just thinking in dollars.
They were thinking in decades.
And when the government threatened to break them up?
They smiled.
Because behind every “split,” they had trusts.
Behind every tax, they had loopholes.
Behind every charity, they had foundations.
They didn’t just build companies.
They built fortresses.
By the early 1900s, they had secured what most men spend lifetimes chasing:
Not money.
Not fame.
Control.
Control of industries.
Control of capital.
Control of policy.
Control of succession.
They passed down names, not just checks.
They passed down systems, not just stories.
And by the time their children took over,
the system itself had been coded in their favor.
Today, we call them titans of industry.
But really?
They were the architects of the economy.
They didn’t just play the game.
They built the game.
They stacked the deck.
And they made sure no one could change the rules.
They didn’t want competition.
They wanted control.
And that control?
It’s still here.
Their names are on buildings.
Their foundations are in tax records.
Their trust funds are in the shadows.
Their companies are running entire sectors of modern life.
While we see their legacies as history…
their power is still very much alive.
And here’s the twist:
Most people never got the map.
The secrets of their structures stayed behind closed doors.
The strategies were passed only to their heirs.
While everyone else?
They were taught to work hard.
Save money.
Invest in retirement accounts.
But the Titans?
They were never playing that game.
They were playing for ownership.
For leverage.
For forever.
And today?
Most athletes are playing the same role as the steel workers and the factory hands of the 1900s.
Making the machine run.
Generating billions.
But not owning the rails.
Not owning the pipelines.
Not owning the lending.
You’re rich.
But they were powerful.
THE MODERN ATHLETE PARALLEL
Fast forward to 2025.
The railroads are a last resort for travel.
Electric cars and social media have created new titans.
But the system, built in the late 1800s?
That system is still here.
It just changed its face.
It changed its product.
It changed its workers.
Where once it was steel, coal, oil,
now it’s culture, entertainment, and sports.
And the factory workers of yesterday?
Today, they wear jerseys.
Today, they sell out arenas.
Today, they’re athletes.
You’re generating billions.
But you don’t own the stadium.
You don’t own the network.
You don’t own the merchandise rights.
You don’t own the streaming platforms.
You’re the engine.
But not the owner.
You’re the talent.
But not the titleholder.
You’re rich.
But you’re still working.
You’re the product. They’re the platform.
Every time you play,
every time you perform,
every time you post,
every time you sell a shoe,
You’re making someone else’s system stronger.
Does your season end?
Do the contracts expire?
Do the cameras turn off?
The system keeps running and generating.
Because the machine wasn’t built for you.
It was built to use you.
Like it used the factory workers.
Like it used the coal miners.
Like it used the steel hands that laid the tracks.
The Titans?
They’re still here.
Not in body.
But in blueprint.
Their names are on trust documents.
Their family foundations are still moving tax-free money.
Their private banks are still lending to governments.
They don’t run the game from the sidelines.
They run it from the shadows.
Meanwhile?
You’re celebrated.
You’re praised.
You’re shown off as the success story.
But without structure?
Without a strategy?
Without ownership?
You’re still just a highly-paid worker in their empire.
You’re the coal miner in designer sneakers.
You’re the steel worker with a billboard.
You’re the factory hand holding a championship ring.
But the system?
It’s still theirs.
And unless you build yours?
You’ll stay rich—but never powerful.
You’re the star.
But they own the lights.
THE PLAYBOOK THEY NEVER GAVE YOU
They didn’t put this in textbooks.
They didn’t teach it in school.
Your agent didn’t bring it up.
Your financial advisor probably doesn’t even know it.
But the Titans?
This was the real playbook.
Not stocks.
Not crypto.
Not just cash in the bank.
It was structure.
Protection.
Leverage.
Control.
And these are the 5 plays they ran—
The ones nobody handed you.
PLAY 1: Life Insurance as a Private Bank
When most people hear “life insurance,” they think death benefit.
But the Titans?
They used it to stay liquid while alive.
John D. Rockefeller reportedly held over 300 life insurance policies.
Not for his funeral.
For his funding.
Each policy built cash value tax-deferred.
Each policy could be borrowed against—tax-free, no credit check.
Each policy moved money outside probate, outside the courts.
They insured to stay liquid.
You’re insured to die.
✅ Takeaway: Upgrade insurance from “expense” to “asset.”
Ask if your policy builds cash value—or if it only pays when you die.
PLAY 2: Trusts, Not Wills
A will is public.
A will triggers probate.
A will can be contested.
The Titans didn’t leave wills.
They left trusts.
A trust bypasses probate.
A trust protects from creditors.
A trust keeps assets in the family.
“A will is for the rich.
A trust is for the wealthy.”
✅ Takeaway: Start a trust now—even if it’s empty today.
Your trust isn’t for your bank account today.
It’s for your legacy tomorrow.
PLAY 3: Owning the Lending, Not Just Borrowing
J.P. Morgan didn’t just lend money.
He controlled the flow of capital.
While the world borrowed from him,
he collected interest.
He set the rates.
He decided who got funded.
Meanwhile?
Most athletes are always on the borrowing side of the table.
Loans for houses.
Loans for investments.
Loans for emergencies.
You’re paying interest.
They were collecting it.
✅ Takeaway: Explore private lending, pooled capital, hard money →
Don’t just borrow. Start thinking like the bank.
PLAY 4: Protecting Before the Lawsuit
The Titans didn’t wait until they got sued to move assets.
They structured everything up front.
LLCs.
Holding companies.
Trust layers.
If they got sued?
They owned nothing personally.
Meanwhile?
Most athletes hold assets in their own name.
One lawsuit? → assets exposed.
A lawsuit didn’t touch them.
A lawsuit liquidates you.
✅ Takeaway: Move ownership of real estate, vehicles, and business assets out of personal name → into protected entities.
Protection must happen before exposure.
PLAY 5: Teaching the Game Before the Game Starts
The Titans didn’t wait until the funeral to talk money.
They had family meetings.
Family constitutions.
Private wealth coaching.
Their kids learned:
How the trust worked.
How the bank account was structured.
How to steward the assets.
They passed down playbooks.
We passed down dreams.
✅ Takeaway: Start documenting your values, structures, and systems now.
Don’t let the next generation inherit confusion.
Let them inherit clarity.
This wasn’t financial advice.
This was freedom advice.
And it was never meant to reach you.
READY FOR THE NEXT LEVEL?
“This isn’t for everyone.
This is for the ones ready to stop playing—and start owning.”
- Jaron, LAW Fund, Commissioner
Join The 12.
An exclusive circle of athletes building structure, strategy, and legacy—together.
✅ Private group access
✅ Deep-dive workshops
✅ Legacy structure blueprint
✅ Access to the Commissioner’s network of wealth architects
Twelve seats, add a seat. One system. Forever Wealthy.
THE COMMISSIONER’S NOTE
I didn’t write this for the world.
I wrote this for us.
For the ones who’ve been told,
“You made it.”
but still feel like something’s missing.
For the ones who signed the contract,
cashed the check,
bought the car,
but sat in silence asking,
“Is this it?”
I’ve been the player.
I’ve been the workhorse.
I’ve been the one who brought the shine…
but didn’t own the light.
I know what it feels like
to be rich—but not powerful.
To have money—
but no map.
To have advisors—
but no architects.
They’ll tell you,
“Don’t worry. We’ve got it handled.”
But the system wasn’t built for you to win.
It was built for you to work.
You’re not broken.
You’ve been underfunded.
Underserved.
Underschooled in their playbook.
They didn’t teach us the plays. As commisioner, this is why I laucned LAW FUND, an athlete owned ecosystem.
I’m not here to help you save a few dollars.
I’m here to help you structure millions.
To protect it before it disappears.
To multiply it before it’s taxed away.
To secure it before they sue it out of your name.
This isn’t financial advice.
This is freedom advice.
This isn’t budgeting.
This is blueprinting.
If you’ve read this far?
You already know.
You’re chosen.
You’re ready.
You’ve outgrown the worker role.
Now it’s time to build like a Titan.
Move like the Owner.
Think like a founder.
That’s why I formed - The Lost 12.
Twelve seats. (Founders)
One table.
No employees.
No celebrities.
Just owners.
Builders.
Legacy architects.
And the next generation of Titans.
If you’re ready to stop playing for the league—and start owning your league…
The seat is waiting.
Jaron Baston
